A strong narrative captures people’s hearts by first capturing their
brains. Apparently, a good story leads to a release of oxytocin too.

Before you can tell a compelling story, you need to know the facts.

Nitty Gritty helps brands to define their vision, create something of
enduring value and nurture engaged communities through
strategy and execution.

Strategy is our sweet-spot, we’ve completed marketing plans, digital
strategies and communications frameworks for the likes of The Hi-Fi,
Zoos Victoria and Cocobella Coconut Water.



Everything flows when you’re having fun.Carl Jung probably said
this once, so we know there’s something to it.

Here at Nitty Gritty, from concept to implementation, we understand
the process of building a brand with engaged audiences and in
collaboration with passionate influencers.

We do this with brands we love.



  • Brand strategy
  • Marketing & Communications strategy
  • Content planning
  • Copywriting
  • Photography
  • Styling
  • Design coordination
  • Channel management
  • Influencer outreach
  • Campaign planning
  • Coordination & execution
  • Consultancy
  • In-house training
  • Insights
  • Analytics


We’re pretty musical, and being approached by The Hi-Fi, a venue that has accommodated some of our favourite artists from The Melvins to The Yeah Yeah Yeahs, made for a very excited...


Who doesn’t love coconut water? When Cocobella contacted to see if we could help them differentiate from the pack, we knew we were up for an exciting (and tasty) project...


In the past zoos have been commonly promoted as tourist attractions for young families. This perception has contributed to a stigma for zoos across the board. Aware of this fact, Zoos Victoria had found it hard to publicise...


Initially contracted to develop tone of voice and redefine Cannon’s target market, we saw so many opportunities to further promote the brand within the interiors...


Grown Alchemist enlisted us for their digital channel launch and first foray into social media channels. This was a unique opportunity to work with an exciting botanical skincare brand and express their brand culture to new digital...


+61 03 9417 7439

Lvl 1/381 Brunswick Street, Fitzroy, 3065
Access via rear alley off Rose Street

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Nitty Gritty X Tim Hillier | All images © Tim Hillier, read more about Tim here.