We are Nitty Gritty — a boutique agency in Melbourne, Australia.
We identify & connect with audiences to build memorable brands.

Featured work


Going beyond the ‘like’

Instagram is now hiding the number of ‘likes’ on images posted on the network from Australian users. According to Facebook this move is an attempt to ‘depressurise’ the platform and improve the overall experience.

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A Feminine Approach to Corporate Culture

When I started my own business the most common question was-why? I get it, late nights, ongoing hustle, investment of time and resources when you're not sure there are any left... it's not the easiest path! For myself though, the rewards have been two-fold.

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How Much Is An Influencer Worth?

It's become well known in the marketing world that social media influencers provide a real return in the form of high-quality leads, conversions and brand awareness across all platforms.

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Creating a Holistic Brand Approach

What does social media have to do with packaging, email receipts, a logo colour, or even with staff uniforms? Each interaction, positive, neutral, and negative, links together to tell a story, and contributes to a customer’s ever expanding experience with your brand.

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