Nitty Gritty is a strategy and marketing consultancy. Our team is made up of passionate and smart people who love to help brands solve their marketing challenges and meet their business goals
Our ability to decipher the needs and motivations of consumers and translate these into insights and actionable ideas sets us apart.
Helping our clients grow sustainably and in line with their goals comes first. To do this we help brands to clarify objectives and we develop strategies spanning the business and marketing spectrum.
Our level of engagement can be as supportive and encompassing as your team needs. We have established frameworks, that we can train your inhouse team to use, or we can manage campaigns for you, from start to finish. We have worked with some of Australia’s favourite beauty, FMCG and lifestyle brands.
Brand & Strategy
We have worked closely with Cocobella since 2014 to develop their brand and refine marketing and communications strategy. We have defined digital touch points, instigated campaigns with brands and influencers alike, and they continue to hold the majority share of the market in their category.
Byron Bay Skincare were established in their local area; we were excited to get behind and promote their cruelty free and natural products to the rest of the world.
By Gemma Baxter
Find out why baring your all to customers could be your smartest move yet.
By Sunni Hart
Do results mean anything if they're based on fake follows?
Infinity + Love = Nittygritty ® 2018