Made in sunny Byron Bay, we were excited to promote Byron Bay Skincare’s cruelty free and natural products to the rest of the world. Byron Bay Skincare required a content strategy that would define a unique and individuated character as well as a clear customer engagement strategy.
We created a content strategy with a thorough analysis of audience, brand and redefined tone of voice, look and feel and channel communications to ensure that all touch points were consistent and uniform.
With a robust foundation in place, we undertook influencer outreach in tandem with an advertising strategy to broaden the awareness of the brand among their millennial fan base. Our aim was immediate growth of sales via the online store, and to infer the popularity of the brand on social channels to further bolster stockist sales.