We were engaged by the City of Yarra to create awareness and send foot traffic to one of the most beloved shopping strips in Melbourne, Brunswick Street.
We devised a weekend event, called the All Out. We liaised with the Council and retailers to lock in once off bespoke activations in each shop to drive foot traffic to the shopping strip. Retailers reported between 200 - 300% increase in sales through their stores and Council were able to use the event as a case study for community building to establish further activities with retailers and hospitality owners.
Retail and bricks and mortar stores have suffered in recent times due to increased competition from online ecommerce and increased rents haven’t help. City of Yarra, aware of the decrease in foot traffic to their once popular shopping strips were after an event to stimulate traffic to the area and drive community between retailers and hospitality.