While Cocobella leads the way in market share, it has many competitors to stand apart from. We were tasked with developing a stronger brand identity for the purpose of genuinely connecting with the audience, building loyalty, and differentiating the brand in a competitive category.
We developed a detailed brand and communications strategy by thoroughly researching Australian health, lifestyle, and supermarket consumer trends and behaviours. Our research and planning informed a comprehensive content strategy that spans social and blog, photography and visual direction.
Additionally, we introduced an ambassador program and campaigns that have built long term relationships with Cocobella’s community. By involving influencers in the creation of Cocobella blog and social content, we have initiated and sustained authentic connections. These efforts have in turn encouraged user generated content, such as photos of community members enjoying a #cocobellamoment, or sharing their own #cocobellarecipe.
We also make sure that Cocobella is experienced in real life, not just on screens. Our connection with the burgeoning community is solidified by offering product though regular online competitions, running local Cocobella events, and providing sponsored product to events such as Nike’s Women’s Training.