Work

While Cocobella leads the way in market share, it has many competitors to stand apart from. We were tasked with developing a stronger brand identity for the purpose of genuinely connecting with the audience, building loyalty, and differentiating the brand in a competitive category.

How we went about it

Brand, Communications & Content Strategy

We developed a detailed brand and communications strategy by thoroughly researching Australian health, lifestyle, and supermarket consumer trends and behaviours. Our research and planning informed a comprehensive content strategy that spans social and blog, photography and visual direction.

Influencer Outreach & Ambassador Program

Additionally, we introduced an ambassador program and campaigns that have built long term relationships with Cocobella’s community. By involving influencers in the creation of Cocobella blog and social content, we have initiated and sustained authentic connections. These efforts have in turn encouraged user generated content, such as photos of community members enjoying a #cocobellamoment, or sharing their own #cocobellarecipe.

Real-Life Engagement

We also make sure that Cocobella is experienced in real life, not just on screens. Our connection with the burgeoning community is solidified by offering product though regular online competitions, running local Cocobella events, and providing sponsored product to events such as Nike’s Women’s Training.

Results so far

When we started working with Cocobella, we had zero fans on Instagram and now we boast a community of 23k+ fans on Instagram, 36k+ fans on Facebook and over 20 ambassadors who proudly advocate for the brand each month. We have run several successful events and influencer collaborations to continue to connect with fans in novel ways. We’ve enjoyed working closely with the Cocobella team to conceptualise and implement marketing activities that have ensured that the brand stays top of mind for consumers - this is reflected in the majority market share that Cocobella owns in comparison to competitors, as well as the incredibly high engagement rate on Instagram of over 6% - which is 5% higher than the industry average for FMCG brands.