Zoos Victoria rebranded their brand from being seen as a tourist attraction, to an environmentally conscious organisation that prioritises conservation. To ensure that this updated brand was consistently presented across all channels, we were engaged to create a digital strategy and implementation plan.
The site originally had 2500+ pages including information about donations, retail, education, ticket sales, memberships, conservation efforts and events. Lots of information, and many different business units vying for space and eyeballs. We worked closely with the Zoo’s marketing and communications teams and held focus groups to improve conversions and better communicate the brand.