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Welcome to our Journal.

This is where we write about things we like, trends we’re noticing and thoughts we’d like to share.

To Barwyn and Back – Interview with Gemma Baxter

To Barwyn and Back – Interview with Gemma Baxter

15 June 2017
Community, Cool


We were stoked to sit down with Gemma Baxter, the boss and brain behind to Barwyn and Back, a new Me... Read More

Why We ♥️ Emoji’s

Why We ♥️ Emoji’s

08 May 2017
Cool, Trends


From humble beginnings in online chatrooms, the emoji has evolved to become part of our everyday com... Read More

The Power of Packaging

The Power of Packaging

19 April 2017
Cool, Trends


First impressions count. A lasting, positive experience for customers starts with a great brand stra... Read More

Listen To This: Four Podcasts We Love

Listen To This: Four Podcasts We Love

06 March 2017
Cool, Trends


Podcasts—call them what you will; a consummation of radio or otherwise, we love them and it ha... Read More

Lunchtime Series – Ellie Bullen

Lunchtime Series – Ellie Bullen

21 February 2017
Community, Cool, Influencers


Meet our friend Ellie Bullen; social media virtuoso, health and wellness enthusiast and, if we&rsquo... Read More

Lunchtime Series – Lara Vrkic

Lunchtime Series – Lara Vrkic

07 February 2017
Community, Cool, Influencers


Meet Lara Vrkic, curator of the rapidly re-fuelling movement that is The Ladies Network: “a mu... Read More

Feeling the Love for Local Businesses

Feeling the Love for Local Businesses

10 January 2017
Community, Cool


At Nitty Gritty, we are big fans (the biggest!) of local businesses. We shop local, we boogie close ... Read More

How to Write Copy that People Will Actually Want to Read

How to Write Copy that People Will Actually Want to Read

10 November 2016
Community, Cool, Trends


We know content is king, but how can you ensure your content reigns supreme with the ever shortening... Read More

Photoshoots at Nitty Gritty

Photoshoots at Nitty Gritty

24 October 2016
Cool, Love


At Nitty Gritty we work hard to create meaningful and inspired content for our awesome clients by li... Read More

Collaboration is Key

Collaboration is Key

08 October 2016
Cool, Trends


For most high-fashion labels, a collaboration with DHL would be out of the question. Vetements, howe... Read More

There is New Life in Email Marketing

There is New Life in Email Marketing

29 September 2016
Cool, Thoughts, Trends, Work we do


Branded content being sent straight to a captive audience... sound dreamy, right? Finding relevance ... Read More

Our picks for MIFF 2016

Our picks for MIFF 2016

03 August 2016
Community, Cool, Love


Here at Nitty Gritty, we have to agree that Melbourne is a pretty grand old place to live. Its eclec... Read More

Native Content

Native Content

25 July 2016
Cool, Thoughts


The term ‘Native Content’ refers to the creation and distribution of valuable, relevant,... Read More