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New Business

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Kat Cazanis
+61 413 864 083
[email protected]

Press & General

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Anna Clemson
+61 420 799 895
[email protected]

Welcome to our Journal.

This is where we write about things we like, trends we’re noticing and thoughts we’d like to share.

Loyalty Is Lucrative

Loyalty Is Lucrative

02 November 2017
Thoughts


As the old adage goes, a bird in the hand is worth two in the bush - or six to seven if we’re ... Read More

How much is an influencer worth?

How much is an influencer worth?

23 August 2017
Influencers, Thoughts


It’s become well known in the marketing world that social media influencers provide a real ret... Read More

Niche and Engaged Micro-Influencers

Niche and Engaged Micro-Influencers

01 August 2017
Influencers, Thoughts


Word of mouth is king, and the good news is that at the moment, there are many ways to ensure that g... Read More

Outreach: More than a Mention

Outreach: More than a Mention

10 March 2017
Thoughts, Trends, Work we do


Influencer outreach is on everyone lips at the moment; a go-to tactic for raising brand awareness, s... Read More

Social Media Goals 2017

Social Media Goals 2017

09 February 2017
Thoughts, Trends


New Moon, new you? The month of February was named after the old Roman festival Febura held on Febru... Read More

How to Create an Engaging Instagram Feed

How to Create an Engaging Instagram Feed

23 January 2017
Thoughts, Trends


Instagram started out as the social media platform where fledgling brands could grow their audience,... Read More

When Facebook Plays Dirty

When Facebook Plays Dirty

17 October 2016
Thoughts, Trends


What does it mean for the written word? You may have noticed while scrolling through your Facebook f... Read More

There is New Life in Email Marketing

There is New Life in Email Marketing

29 September 2016
Cool, Thoughts, Trends, Work we do


Branded content being sent straight to a captive audience... sound dreamy, right? Finding relevance ... Read More

Native Content

Native Content

25 July 2016
Cool, Thoughts


The term ‘Native Content’ refers to the creation and distribution of valuable, relevant,... Read More

Youth in Revolt – How to engage with Millennials online

Youth in Revolt – How to engage with Millennials online

15 June 2016
Thoughts, Trends


Out with the old and in with the (new) new. Just when we got our heads around consumer’s ubiqu... Read More

Instagram Changes: how are brands affected?

Instagram Changes: how are brands affected?

22 March 2016
Thoughts, Trends


Soon Instagram will begin to filter the pictures in your feed based on an algorithm, therefore users... Read More

Marketing Trends for 2016

Marketing Trends for 2016

18 December 2015
Thoughts


2016 will pose a few questions to marketers. With many businesses jostling for customer attention in... Read More

Ethical businesses, not just a passing trend

Ethical businesses, not just a passing trend

28 October 2015
Community, Thoughts


Being aware of ethical (and non-ethical) businesses is a focal point now, more than ever. Sometimes ... Read More

The rise of niche content

The rise of niche content

14 September 2015
Thoughts


Scan the magazine rack of your local newsagent, and you might just notice an increase of magazine ti... Read More

Why brands need to stand for something

Why brands need to stand for something

24 July 2015
Thoughts


In the social media and digital worlds, success is often measured by engagement a result of dialogue ... Read More

Let Instagram do the talking

Let Instagram do the talking

24 July 2015
Thoughts


Like a virtual scrapbook, Instagram can shape the essence of what your brand stands for and connect y... Read More