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  • In-house training
  • Insights
  • Focus groups & Stakeholder research

We believe our services should be part of a wider strategy.
We offer in-house workshops to help business owners and marketing teams brainstorm next steps and develop processes to ensure the integration of marketing activity.

We are able to undertake quantitative and qualitative analysis, in the form of questionnaires, focus groups and stakeholder research sessions to help with planning, to help with understanding consumers and to achieve a brand vision.


  • Brand strategy
  • Marketing & communications Strategy
  • Content planning

Every project begins with a plan. A good strategy makes the connection for consumers to a brand story. Our approach is based in research, and a thorough understanding of the market – trends, consumers and competitors.

Depending on the needs of a business, we tailor a long-term vision for our clients to support a new website, digital channel roll out, marketing campaign , rebrand or branded content creation.

Our approach ensures business goals are met and a competitive advantage is sustained.

Branded Content

  • Copywriting
  • Photography & Styling
  • Design

Our content is in line with our research and planning, enabling us to develop creative concepts that resonate with audiences.

Our approach ensures a consistent tone of voice and a consistent look and feel is upheld through all collateral.

We work with our clients to define content and delivery through social channels, blogs, magazines and campaigns. We craft unique copy , design, events and styled photography based on our planning and understanding of the consumer.

Outreach & Collaborations

  • Campaigns & Competitions
  • Strategic Partnerships
  • Coordination & Execution

While the idea of approaching owners of connected communities is not a new one, the Nitty Gritty approach focuses on the long term. Rather than a quick ‘like for like’ transaction, we believe in nurturing relationships to create something meaningful for the brand.

When approaching our vast network, we work towards well-aligned collaborations that make sense to the consumer. To achieve this we work hard at maintaining relationships and creating purposeful and mutually beneficial collaborations.


  • Competitions
  • Campaigns
  • Advertising

Creating shareable content is one thing, but making sure that consumers see it is another. Spreading the word through influencer outreach and leveraging off social platforms are two tactics that are part of a greater strategy, including advertising and social media strategy.

A promotional strategy is a must to ensure that business goals
are met and that content is delivered to the right audience at the right time, when they can be receptive to messaging.


  • Social and Website Analysis
  • Campaign Analysis and Reporting
  • Quarterly and Yearly Reports

Regular reporting on outcomes is one of the greatest tools we possess!

Analysing growth and conversion rates helps us to refine our understanding of consumer, and how to achieve business objectives during a campaign as well as once an outcome has been achieved. Insights gained post campaign are invaluable for a business when it comes to refining marketing activities.